Browser Wars Again

I came across this WSJ news article on companies trying to gain share in the web browser market.
We discussed in our IT Strategy class last week how mobile users worldwide will soon surpass desktop users and most of the people will access internet via mobile devices. One of the implications we discussed about this trend was the prominence and growth of Apps and a decline in the use of web browsers. This also came up when we were discussing Web is Dead. Apps are, no doubt, a great way to enhance not only the user experience but also the marketing capabilities of companies.

 So, why do companies like Microsoft, Google or Apple, who are aggressively pursuing the mobile internet market and trying to create their own App markets, worry about their web browsers? Microsoft and other companies probably realize that the next big gadget to rule the market is going to be tablet PCs. Apple's IPad has already given a glimpse of endless possibilities and opportunities that tablet PCs will create for internet users and businesses. Apps will be a dominant way to access certain services on web, but people will still use Web Browsers on tablet PCs to access information on internet. Web Browsers will be able to tell the same information (well, almost!) about the users that the apps will tell. So, is IE9 only for better graphics? Or is Microsoft developing IE9 (or maybe more versions?) of web browsers specifically for tablet PCs that will run on Windows OS. The IE9 screenshot in the WSJ article seems to be something we have seen only on IPads.

Also, Microsoft and Google compete against each other in the Search Engine market too. Their growth and decline in the market share for web browsers may impact their share in the search engine. It will be interesting to watch if Microsoft can re-gain the market share in the web browser market and help that feed its Bing growth or will Google or Apple respond with something new.